The Value of Advice

Canadian retail investors have the benefit of access to financial markets that are among the most developed and best regulated in the world. They enjoy an unparalleled supply of products and services to meet their financial and investment needs. Advice is a key component of this dynamic marketplace, and Canadians  overwhelmingly choose to invest and manage their financial decisions with the help of advisors.

The Canadian public policy debate about retirement savings, however, has demonstrated a surprising lack of understanding and appreciation of the value that advice brings to investors. Some of the reference works supporting stakeholder positions in this debate have systematically ignored or undervalued the advice component of private sector solutions for improving retirement savings in Canada. These stakeholders have claimed that public sector plans cost less and are therefore preferable to private plans, with the implication that individualized service and advice, largely absent in the public plans, is of little or no value.

This Report attempts to set the record straight for this and other public policy issues where advice plays a role. Throughout the Report, the values we attribute to advice are supported by fact-based, independent, third-party research available from credible, published sources. The aim is to provide a clear, unbiased view of what advice means to the financial well-being of Canadians and their confidence in the future. In so doing, it is hoped that this work will enable public policy-makers to better assess the impact of measures that would impair or constrain the advice  market.

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The Value of Active Management >>